Describe it
One honest paragraph about the business, the people you serve, and what you want the site to do.
For experts & consultants
A credibility site that turns referrals into retainers
Describe how you help and who you help. Get a site that makes the case for you, with every enquiry landing in a CRM you actually use.
No credit card. Free plan available.
I help mid-market manufacturers fix their supply chain planning. Mostly referral work, projects from 20k. I need the site to make me look as senior as I am and get people to book a call.
Here is the site I would build for that:
- Pages Positioning · How I work · Case studies · About · Insights · Book a call
- Proof 3 case studies with constraints and outcomes
- Tone senior · plain · zero buzzwords
Approve, or tell me what to change.
Sound familiar?
We have heard this from every experts & consultant we worked with.
- Your expertise is the product, and your current site undersells it badly.
- You are not going to learn a page builder, and you should not have to.
- Leads live in your inbox and LinkedIn DMs. Follow-up happens when you remember.
- Buyers now vet you through ChatGPT and AI Overviews before the first call. You never see that filter.
James Cook Media built 300+ client websites and funnels before building this product. The pattern above is why it exists. Read the story.
What actually matters here
The four things that move the needle for you.
Every platform lists fifty features. These are the ones that decide whether this works for a experts & consultant.
Positioning a referrer can repeat
One sentence that says who you help and what changes. Most consultant sites describe services instead; that is why they leak.
Case studies that survive scrutiny
Constraint, intervention, outcome. Structured so a sceptical buyer can verify the shape of the work, not just admire logos.
Enquiries into a real CRM
Contact forms feed tagged records with source and history, so follow-up is a process instead of a memory.
Learn more Legible to the AI doing your due diligence
Structured data about you, your services, and your answers — so assistants describe your practice correctly.
Learn more In the product
Real screens, not mockups.
How you get there
Five approvals, then it is live.
You are never handed a finished thing you did not agree to. You see the style, the structure, and the layout first.
Walk through each step- 01
- 02
Approve the look
Type, colour, and voice proposed from your brand. Nudge anything that feels wrong.
- 03
Check the sitemap
See the pages it plans and why each exists — before any words are written.
- 04
Approve wireframes
Section-by-section layout. This is where you catch the thing you forgot.
- 05
Go live
Hosting, SSL, your domain, and AI-visibility defaults are handled.
Experts & Consultants: the questions we get asked
Will this look bespoke or like a template?
The design is generated from your brand and your brief rather than assembled from a template gallery, and you approve the style and the wireframes before anything is written.
Should I publish my pricing?
That is a positioning decision, not a technical one. StoryPages supports both, and our guide on consultant sites argues the case each way.
Can I keep my existing domain and email?
Yes. You connect your domain in a click and your email provider is untouched.
I publish long-form insights. Is there a blog?
Yes, with structured data on every article so your thinking is quotable by search engines and AI assistants.
What happens when I want to change something?
You tell the assistant what to change. That is the entire workflow, before and after launch.
Go deeper
Written for exactly this situation
How-to The consultant website that wins retainers Most consultant websites describe services when they should name the buyer's problem. Here is the page-by-page architecture that turns a referral into a signed retainer. Read it How-to How to get your website cited by ChatGPT and Claude The practical playbook for getting your site cited by ChatGPT, Claude, and AI Overviews: structured data, llms.txt, semantic HTML, and quotable writing. Read it
Build the site your experts & consultant business deserves.
Describe it in your own words and see the proposed sitemap in minutes. Free to start, no card.